We are Closed

How can an on-line application page post hours that they are open for business? Why would anything on the web have hours of operation when no direct human contact is necessary? How does this make any sense at all? They did leave a sign on the door:

This service is available during the following hours (Eastern Time):

Monday through Friday: 5:00 AM - 1:00 AM
Saturday: 5:00 AM - 11:00 PM
Sunday: 8:00 AM - 10:00 PM
Holidays: 5:00 AM - 11:00 PM

Pardon me for thinking, but isn't an on-line application process available for the convenience of people at home at odd hours who may prefer to get things done while wearing their pajamas? Will someone who is smarter or who has inside information please explain this to me! Thank you.